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The Marketing program at 嫩B研究院 provides a foundation that promotes a comprehensive understanding of the principles of marketing. Students develop their research and analytical skills and learn how to formulate pricing and promotional strategy as well as communicate their ideas effectively. To broaden their perspective, students are able to take courses in Consumer Behavior, Marketing Communications and Social Media. The curriculum emphasizes teamwork and technology and provides real world insights to the field of marketing which help students learn the skills, tools, and strategic techniques needed to be successful in the industry.
Course Requirement Definitions:
Elective Requirement: Additional courses necessary to earn enough credits for a degree outside of Major and STAGE requirements.
First Year Seminar (FYS): Introductory course to the academic experience, emphasizing the skills necessary for academic success.
Major Requirement: Courses are core to this major and are subject matter-specific.
Stage Requirement: Courses are part of our STAGE General Education program, and must be taken to earn a degree. Learn more here>
Fall One – first year
| Course Code | Course Name | Credit Hours |
|---|---|---|
| SPM 101 | Foundation of Sport & Rec | 3 CR |
| Foundation Course – 1st Math | Quantitative Literacy OR Scientific Reasoning Stage Requirement | 3 CR |
| MGT 121 | Management & Organization | 3 CR |
| STAC 101 | Elective Requirement | 1 CR |
| FYS 101 | First Year Seminar Stage Requirement | 3 CR |
| WRT 101 | Academic Writing I Stage Requirement | 3 CR |
| 16 FALL CREDITS |
Spring One – first year
| Course Code | Course Name | Credit Hours |
|---|---|---|
| SPM 201 | Recreational Activities | 3 CR |
| Liberal Arts & Science (1 of 4) Foundations Course | Quantitative Literacy OR Scientific Reasoning Stage Requirement | 3 CR |
| Breadth & Proficiency 1 | Stage Requirement | 3 CR |
| WRT 102 | Academic Writing II Stage Requirement | 3 CR |
| 15 SPRING CREDITS |
Fall Two – Sophomore
| Course Code | Course Name | Credit Hours |
|---|---|---|
| MKTG 102 | Business Specialization (1 of 2) | 3 CR |
| Breadth & Proficiency 2 | Stage Requirement | 3 CR |
| PSYCH 103 | General Psychology | 3 CR |
| ACCT 101 & Lab | Principles of Accounting I | 3 CR |
| Liberal Arts & Science (2 of 4) | 3 CR | |
| 15 FALL CREDITS |
Spring Two – sophomore
| Course Code | Course Name | Credit Hours |
|---|---|---|
| CS 211 | Software Topics | 3 CR |
| SPM 224 | Sport Medicine | 3 CR |
| Breadth & Proficiency 3 | Stage Requirement | 3 CR |
| Breadth & Proficiency 4 | Stage Requirement | 3 CR |
| Business Elective | 3 CR | |
| 15 SPRING CREDITS |
Fall three – junior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| SPM 214 | Sport Psych | 3 CR |
| SPM 301 | Leadership | 3 CR |
| SPM 305 | Sport Management | 3 CR |
| Gateway Course 1 | Stage Requirement | 3 CR |
| Free Elective | 3 CR | |
| 15 FALL CREDITS |
Spring three – junior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| Free Elective | 3 CR | |
| SPM 320 | Sport Government, Law & Ethics | 3 CR |
| SPM 202 | Principles of Coaching | 3 CR |
| CA 209 | Communications Skills | 3 CR |
| Breadth & Proficiency 5 | Stage Requirement | 3 CR |
| 15 SPRING CREDITS |
Fall four – senior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| SPM 410 | Coaching Methods | 3 CR |
| Gateway Course 2 | Stage Requirement | 3 CR |
| Gateway Course 3 | Stage Requirement | 3 CR |
| Liberal Arts & Science (3 of 4) | 3 CR | |
| Free Elective | 3 CR | |
| 15 FALL CREDITS |
Spring Four – senior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| Liberal Arts & Science (4 of 4) | 3 CR | |
| SPM 401 | Org. / Adm. Rec | 3 CR |
| SPM 405 | Senior Seminar | 3 CR |
| SPM 412 | Internship | 6 CR |
| 15 SPRING CREDITS |